MINNEAPOLIS -- Just when things started feeling "friendly" again, Facebook announced it's going forward with even more dramatic changes.
By the end of September, a new "timeline" will replace the profile and wall pages of old. Users will suddenly see facebook's version of their "life story."
"What it looks like is a personal website that tells the story of you," said Nancy Lyons, CEO of Clockwork Active Media Systems in Minneapolis.
The new timeline feature will draw on several pieces of content, including old Facebook posts and pictures and what users' watch, read and click to online -- a feature made possible through the website's "integration" with other websites and applications like Hulu and Spotify, a music application.
Lyons and other experts admit the new Facebook feature could intimidate the average user and cause some privacy concerns. But Lyons said the key is for users to slow down, learn the new feature and "control their content."
"The ability to turn things off and on exists in Facebook, and I don't think that's going to go away," Lyons said.
"Don't be in a hurry. Read what there is to read. Find out how people are using it. Let people set standards and tap into that knowledge base once it exists," she added.
For those who don't want to wait to sample the new product, you're in luck. You can become a Facebook developer -- which will enable you to access the timeline feature ahead of its Sept. 30 launch -- just click here.
(Copyright 2011 by KARE. All Rights Reserved.)